With a virtually constant flow of misinformation in mainstream media of late, it’s easy to get frustrated when you’re working your land and cattle in environmentally sound and caring ways. Of particular concern is the fact that so many of the attacks on our industry are based on emotional pleas rather than facts or science.
As beef producers, dairy farmers and importers, you certainly can’t personally pull together and disseminate the vast amount of beef research and nutrition information to consumers nationwide and still run your day-to-day operations, so that’s where your checkoff comes in! These days, however, those efforts alone are not always enough against the onslaught of Internet and other electronic platforms that allow the spread of misinformation far and wide in the blink of an eye. (Read Full Article Here)
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