When Moe Russell went to a public hearing in 2002 to get a building permit for his proposed 7,200-head hog facility in eastern Iowa, he was met by 42 angry community members. Five years later when he went through the procedure for a new permit, only one person showed up—and that person was in favor of the second facility. What made the difference? Russell, president of Russell Consulting Group, went home and did what he coaches his clients to do: build a public relations plan. Read the full article on agweb.com here.
For Previous Fastline Blog Posts- Click Here
