Fastline loves to recognize when our advertisers receive awards and recognition. Congratulations to Mahindra USA for this accomplishment. Check out this article from Farm-Equipment.com:
Mahindra USA, the number one selling tractor brand in the world based on volume, performed well in The North American Equipment Dealers Association (NAEDA) 2012 Dealer-Manufacturer Relations Survey. Ranking solidly among the top three manufacturers in overall dealer satisfaction, Mahindra USA also led the competition in four key categories: marketing and advertising support, product technical support, warranty payments and return privileges.
The results of this survey, along with a record-breaking year in both dealer recruitment and market share in 2011, reinforce the effectiveness of Mahindra USA’s long-term strategy of creating a partnership with its dealers. The strong rapport between dealers and Mahindra USA creates a multi-layered support system for customers leading to 98 percent brand loyalty and 97 percent customer satisfaction ratings from Mahindra tractor owners.
“Our dealer-first and customer-driven strategies are key to Mahindra USA’s strong growth since entering the North American tractor market in 1994,” said Cleo Franklin, Vice-President Marketing and Strategic Planning, Mahindra USA. “We view our dealer network as a strategic partner and value their contribution to our continued success.”
